This class is part of: Theatre Maker ClassesWho could benefit from this course?Being an entrepreneur is one of the most difficult aspects for an artist and creative visionary to master. In addition to developing, perfecting and exploring your craft, you also need to understand business basics and how to market yourself in this fiercely competitive, do-it-yourself world. At the heart of that is connection. Building relationships with your colleagues and your community. Developing confidence in yourself as an entrepreneur, and mastering an eloquent approach to your craft, whether it be pitching to a producer, or sitting over coffee with a potential director. Understanding how to successfully navigate your industry starts with one main concept - understanding who you are and what your desired outcome is from your career.
This course will help students break down the “big picture” plan into smaller, more obtainable goals. You'll learn how to utilize the artistic tools you innately possess to take control of your future. Topics covered will include networking basics, time management, utilizing free industry resources, and discovering your USP (Unique Selling Proposition) through conversing and connecting with your fellow colleagues in the class.How does it work?This one day intensive course will look at....
Defining your USP and taking creative control of your work,Time management and setting goals,Making connections and building professional relationships,Building your artistic brand
The format will be a mix of Q&A’s, interactive exercises, talks, and planning.
Students can register interest for further days with Christina, where further and more personalised support can be given.What do you gain?Students will come away with a defined sense of who they are as artists (actors, writers, directors, producers), a better understanding of their craft and market, a stronger online presence, an education in how to maximize free resources they have access to, and an expanded network of colleagues and professionals. Understanding how to successfully navigate your industry starts with one main concept - understanding who you are and what your desired outcome is from your career. It’s important for creatives to not be intimidated by past failures and industry standards. Too often people quit before they even start because they are daunted by the “big picture”. This class will help take you from ‘page to stage’.DateSaturday 5th OctoberTime10:30am - 4:30pm
(10% discount for Vanguard Members & Theatre Maker Members - you must be logged in to your member account to receive the discount)
Teacher/Creator BiogChristina Morelli is a writer, producer, and creative consultant, with a portfolio ranging from London to California. In 2011 she founded, CEOArtist, a creative consulting company designed to develop emerging artists, offer workshops and classes, and produce networking and live events. The company blends a passion for the arts with a hard-driven business sense to help artists and entrepreneurs gain an understanding of their market, product and purpose in the industry. Since establishing the company in London in 2017, Christina has delivered classes, talks, and workshops at London Film School, Raindance Postgraduate Programme, The Actors Centre, The Cockpit, University of Warwick, Royal Holloway University, IMIS Screenwriting Community, The Photo and Video Expo, and more.
Christina also holds an MA in Screenwriting from London Film School. She is continuing to develop her feature length scripts and TV pilots, in addition to taking on the roles of producer, script editor and script supervisor for numerous short films.Testimonials"Christina's Entrepreneurial Artist workshop was fantastic at helping me clarify my vision for my career and learn communication tools I can put into practice. After taking part last weekend, I have recommended the course to two friends already! It would be great to learn these business skills before entering the industry and would highly urge drama/film schools to add this workshop to their curriculum." ~Leona Allen, Actor/Writer
I have taken many courses over the last year in order to improve the business side of being an artist, but I found Christina's course the most useful by far because I came away with a practical To Do list of things I could implement straight away. I also got insight into the way I currently market my work on the internet/social media, and ways to focus in order to start earning a living. ~Rhiannon Brace, Choreographer/Performance Artist
"An excellent course for anyone trying to make a living as a creative artist. Makes you confront the reality that the 'business' side of things won't look after itself. If you're competing with others, you need to give yourself an edge. Christina helps you do that. And the first part of that 'edge' is the knowledge of who you are, and what you're doing. She makes you realise that if you don't 'define' yourself then it's really hard for the people who might give you work to know why they should. The course gave me both practical advice, and empathetic encouragement and support. And the wake-up call I needed to both take myself seriously, and to take responsibility for my own creative future. She's as much a mirror as she is a mentor – and both services are invaluable in a competitive creative world. Definitely money well spent." ~Rohan Candappa, Writer/Performer